Caller data is a goldmine: Start panning now to beat the rush
Remember the days when you never knew who was on the other end of a phone call? Flash forward to the advantages available to today’s marketer. Now, sophisticated analytics can . . . CONTINUE READING
Experts: Fight for ownership of your first-party data
Now that customer data has become so incredibly useful in fine-tuning marketing campaigns and controlling ROI, some agencies and their clients are struggling to define who, exactly, owns that information. . . . CONTINUE READING
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