Incoming calls vs. online forms?
No contest when it comes to lead value
In spite of all the high-tech forms of communication out there, successful salespeople often prefer one of the most traditional modes — phone calls. That’s because incoming calls, especially those gleaned . . . CONTINUE READING
Come on over: Call marketing leads don’t all cost money
Some may be surprised to learn that in our high-tech, web-obsessed world, call marketing campaigns remain one of the most effective ways to target customers and generate sales. The . . . CONTINUE READING
Measurement mantra: 6 ways to judge your email campaign
If you’re late to the game in establishing an email marketing program, here are a few answers to your questions. Yes, it’s still important for your business to have an . . . CONTINUE READING
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