Revenue race: Are your employees ready for catalog season?
If you’re like many Americans, around this time of year you’re likely harvesting a stack of holiday catalogs each time you hit the mailbox. Some regard catalog marketing as old fashioned, but . . . CONTINUE READING
Communications breakdown? Not looping everyone in can affect profits
If your staff is struggling with an inability to communicate, it could be adversely affecting your bottom line. A recent study by the Project Management Institute found 56 percent . . . CONTINUE READING
Balancing act: Which of your jobs can be mechanized?
With the prevalence of automated emails, pop-up ads that seem to read your mind and phone systems that interrogate you before your call gets through, you may sometimes feel like . . . CONTINUE READING
Numbers game: First-party data still tops for marketers
With data-gathering tools in the marketing world evolving at the speed of a whirling data cloud, it’s sometimes difficult to know whether your company has the depth of data it . . . CONTINUE READING
Dial800 Chosen for 100 Best Places to Work in Los Angeles
Rankings Will Be Revealed at Los Angeles Business Journal Event August 16 LOS ANGELES, CA–(Marketwired – Jul 5, 2016) – Dial800 has been named to the Los Angeles Business Journal’s 100 Best . . . CONTINUE READING
Demystifying demographics: 11 ways to identify your audience
Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools . . . CONTINUE READING
On the change gang: Helping employees adjust to upheaval
It’s a cliché but it’s also true: Change is difficult. In fact, it’s so challenging for businesses that one Harvard Business Review report places the failure rate of all large-scale . . . CONTINUE READING
6 ways to build (instead of flip) customer relationships
It’s probably a surprise to no one that most top salespeople (84 percent, in research conducted last year) are highly focused on their goals and vigilant about tracking process. That . . . CONTINUE READING
Listen up: are you listening to what your clients are saying?
A simple truth: If you want to succeed in business, you must listen carefully to what customers really want. The problem is that many people apparently overestimate their listening skills. . . . CONTINUE READING
Eyes on the prize: Keeping employees on board with company goals
Your company has formed some concrete annual goals, and now you’re tasked with motivating employees. Challenging? Maybe. In research cited in Harvard Business Review, only 29 percent of employees were . . . CONTINUE READING
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