Dial800 to hit first big conference of 2017: Affiliate Summit West
Set to network with some 6,000 other attendees at the sold-out Affiliate Summit West in Las Vegas from Jan. 15-17 are Dial 800’s VP-Business Development Mike Mezzanotte and Director of . . . CONTINUE READING
Turn it on: TV viewing remains popular across channels
While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video . . . CONTINUE READING
Dynamite DNI: How a line of code can blast open conversions
Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING
DRMA NYC: Winter Bash 12/6
We are headed to New York City for the Winter Bash. Meet up with Dial800’s Mike Mezzanotte, VP Business Development and Bob Emond, Director Business Development at this sponsored event in Midtown . . . CONTINUE READING
ERA Network NYC 12/14
Join Dial800 and nearly 200 industry leaders for this high-powered event. At ERA Network NYC can expect to meet professionals from all areas of the industry including marketers, media agencies, inventors, . . . CONTINUE READING
Inc. 5000 Conference & Gala: 10/18-10/20
Dial800 is joining the biggest names in business at the Inc. 5000 Conference & Gala, having achieved honor status for making the list for six consecutive years. COO, Tim Wald and . . . CONTINUE READING
Marketers plan more ad spend measurement in 2017
Forecasters say marketers are planning to focus even more on performance advertising next year as personalization becomes the name of the industry game. And they’re hoping their 2017 advertising budgets . . . CONTINUE READING
Account-based marketing: Cherry picking that works
Marketers have been targeting key accounts for years, but now have the power to address them on a broader scale due to CRM technologies allowing for greater automation and scale. . . . CONTINUE READING
Numbers game: First-party data still tops for marketers
With data-gathering tools in the marketing world evolving at the speed of a whirling data cloud, it’s sometimes difficult to know whether your company has the depth of data it . . . CONTINUE READING
Measurement mantra: 6 ways to judge your email campaign
If you’re late to the game in establishing an email marketing program, here are a few answers to your questions. Yes, it’s still important for your business to have an . . . CONTINUE READING
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