PPC data: Which metrics will your number-crunchers value?
The results of your PPC campaign are rolling in, complete with a full set of metrics that can help you determine how your strategy is working. It’s all valuable, but . . . CONTINUE READING
Pay per call: Making sure your ROI is A-OK
It’s nothing new. The methodology of pay per call marketing has been around for years in print, TV and radio. But now skyrocketing mobile-phone use, along with technology that can . . . CONTINUE READING
Blarney! Luck of the Irish can’t counter bad data
Faith and begorrah — don’t tell us you’re still relying on guesswork and intuition for your B2B marketing strategy. Even the luck of the Irish can’t help you if you don’t . . . CONTINUE READING
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