Make it ring: Mobile-searched businesses cry out for call marketing
If your customers are likely to find you by searching for your type of business via mobile, you should be optimizing call marketing. The same applies if customers frequently call . . . CONTINUE READING
Know your customer: How tracking systems add value to every call
Because of its excellent track record when it comes to conversions and ROI, an increasing number of small businesses are recognizing the value of inbound marketing. The method of attracting . . . CONTINUE READING
Abracadabra! Transforming incoming calls to revenues
Marketing campaigns that drive incoming calls to your business are proving an effective mix of traditional and digital marketing these days. The numbers back that up. Due to the raging . . . CONTINUE READING
Online and offline marketing: A perfect pairing for maximum ROI
With all the hype surrounding digital media and social media these days, businesses may be tempted to put all their eggs in one basket when it comes to maximum ROI . . . CONTINUE READING
Gut check: 7 PPC metrics to review on schedule
One complication of working in the age of big data is winnowing down the vast expanse of available information to the data that directly applies to your specific marketing strategy. That’s . . . CONTINUE READING
Show me the money: How call tracking can inform digital attribution
If you’re seeing success with your digital marketing, you’re part of a trend. U.S. spending in that segment is slated to hit $83 billion this year, a nearly 16 percent . . . CONTINUE READING
Measuring treasure: Optimizing your business metrics through tech tools
If your company isn’t using the technology tools at its disposal for measuring business metrics, it may be falling behind its better-informed competition. The growth of the IoT means the . . . CONTINUE READING
Brand aid: Avoid these common mistakes when creating your image
Why do today’s companies spend so much on branding? Because when done correctly, it paints a very deliberate picture in consumers’ minds about what your company represents. Skillful branding can . . . CONTINUE READING
Changing channels: Best marketing plans combine online
Unsurprisingly, some 70 percent of small- to medium-sized businesses in the U.S. plan to increase their digital marketing budgets this year. The most savvy are also working to coordinate their . . . CONTINUE READING
Now it’s personal: How informed emails are boosting call marketing
As today’s consumers continue to be bombarded with promotional messages from multiple channels, savvy businesses are stepping up with messages that cut through the clutter. Email has become a powerful . . . CONTINUE READING
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