Programmatic ad spend: It’s time to turn it up
This year programmatic methodology took off like a rocket in U.S. radio, generating $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will . . . CONTINUE READING
Turn it on: TV viewing remains popular across channels
While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video . . . CONTINUE READING
No mistake about it: Business blunders must be stopped when small
The internet is rife with stories about small errors that turned into huge mistakes for businesses and other organizations. In some of the most memorable, NASA’s $125 million Mars orbiter . . . CONTINUE READING
Goal setting 2017: Big and small objectives work best in tandem
It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and . . . CONTINUE READING
Dynamite DNI: How a line of code can blast open conversions
Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING
Going omnichannel: How a PPC campaign rounds out your strategy
If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and . . . CONTINUE READING
DRMA NYC: Winter Bash 12/6
We are headed to New York City for the Winter Bash. Meet up with Dial800’s Mike Mezzanotte, VP Business Development and Bob Emond, Director Business Development at this sponsored event in Midtown . . . CONTINUE READING
ERA Network NYC 12/14
Join Dial800 and nearly 200 industry leaders for this high-powered event. At ERA Network NYC can expect to meet professionals from all areas of the industry including marketers, media agencies, inventors, . . . CONTINUE READING
SOMOS Toll Free User Summit 11/1-11/3
Over 150 Toll-Free industry leaders gathered together in one place to focus on our industry. From every corner of North America, and even livestreamed from Washington DC, our peers came . . . CONTINUE READING
Revenue race: Are your employees ready for catalog season?
If you’re like many Americans, around this time of year you’re likely harvesting a stack of holiday catalogs each time you hit the mailbox. Some regard catalog marketing as old fashioned, but . . . CONTINUE READING