Category: Resources

Programmatic ad spend: It’s time to turn it up

Programmatic ad spend: It’s time to turn it up

This year programmatic methodology took off like a rocket in U.S. radio, generating  $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will . . . CONTINUE READING

Turn it on: TV viewing remains popular across channels

Turn it on: TV viewing remains popular across channels

While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video . . . CONTINUE READING

No mistake about it: Business blunders must be stopped when small

No mistake about it: Business blunders must be stopped when small

The internet is rife with stories about small errors that turned into huge mistakes for businesses and other organizations. In some of the most memorable, NASA’s $125 million Mars orbiter . . . CONTINUE READING

Goal setting 2017: Big and small objectives work best in tandem

Goal setting 2017: Big and small objectives work best in tandem

It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and . . . CONTINUE READING

Dynamite DNI: How a line of code can blast open conversions

Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING

Going omnichannel: How a PPC campaign rounds out your strategy

Going omnichannel: How a PPC campaign rounds out your strategy

If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and . . . CONTINUE READING

DRMA NYC: Winter Bash 12/6

DRMA NYC: Winter Bash 12/6

We are headed to New York City for the Winter Bash. Meet up with Dial800’s Mike Mezzanotte, VP Business Development and Bob Emond, Director Business Development at this sponsored event in Midtown . . . CONTINUE READING

ERA Network NYC 12/14

ERA Network NYC 12/14

Join Dial800 and nearly 200 industry leaders for this high-powered event. At ERA Network NYC can expect to meet professionals from all areas of the industry including marketers, media agencies, inventors, . . . CONTINUE READING

SOMOS Toll Free User Summit 11/1-11/3

SOMOS Toll Free User Summit 11/1-11/3

Over 150 Toll-Free industry leaders gathered together in one place to focus on our industry. From every corner of North America, and even livestreamed from Washington DC, our peers came . . . CONTINUE READING

Revenue race: Are your employees ready for catalog season?

Revenue race: Are your employees ready for catalog season?

If you’re like many Americans, around this time of year you’re likely harvesting a stack of holiday catalogs each time you hit the mailbox. Some regard catalog marketing as old fashioned, but . . . CONTINUE READING