Worthwhile work: Content marketing isn’t always easy, but it pays off
If your business isn’t optimizing content marketing to gain credibility and trust with customers, you may want to get cracking in 2019. Your competitors are probably already off and running. . . . CONTINUE READING
Be my guest: How blogging elsewhere can boost your inbound marketing
By now, most marketers understand the concept of content marketing, and the inherent value in building marketing messages into blogs, whitepapers, eBooks, videos and other informational content. Still, many aren’t . . . CONTINUE READING
Do it now! How to optimize calls to action in mobile ads
When you’re crafting mobile ad copy for your call marketing campaign, the call to action phrase you add to the end may feel like an afterthought. In reality, however, the . . . CONTINUE READING
Instant feedback: Tips for customizing your phone pitches in real time
Most people working in phone sales have anecdotes about unexpected conversational turns taken by customers. Even the most well-executed sales script can be derailed by customers who don’t react as . . . CONTINUE READING
Millennial marketing: 5 top tips for inbound strategy
It’s common knowledge millennials have a hold on most consumer-facing businesses these days. After all, the group of 81 million born between 1982 and 2002 now makes up 25 percent . . . CONTINUE READING
Quiz biz: How fun surveys can boost your marketing
Ever filled out a survey to determine which superhero you most resemble, which cartoon character is your soulmate or which sports car best suits your personality? If you’ve ever taken . . . CONTINUE READING
Santa is on his way: Better boot up your marketing budget
This year’s holiday shopping season is ramping up to be even bigger than last year, with a quicker start to the gift-buying due to our relatively early Thanksgiving. U.S. sales . . . CONTINUE READING
Budget time: Should you boost marketing spend for 2019?
This may be the time of year when you’re ironing out your business budget for 2019. And a key part of your decision-making is likely whether to expand, reduce or . . . CONTINUE READING
Reputation management: What happens after the phone call
The walls between online and IRL (in real life) are crumbling. What people are saying about your company online matters in real life. Reputation management in the form of reviews, . . . CONTINUE READING
Reaching the C-suite: Achieve it through account based marketing
When it comes to trying to reach C-suite execs with marketing messaging, account based marketing (ABM) tends to be a better strategy than generalized email marketing. Why? Because executives are . . . CONTINUE READING
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