Marketing to Gen Z – 7 Ways to engage your newest audience
Are any of your products or services apt to appeal to Americans ages 5 to 22? If so, you may want to evaluate whether your marketing campaign is doing everything . . . CONTINUE READING
Write on: 6 steps to hiring a stellar content writer
Having access to a skilled content writer is extremely important. If your business isn’t taking full advantage of content marketing as part of your inbound marketing campaign, it may be . . . CONTINUE READING
Don’t call me old: 8 tips for smart baby boomer marketing
While the vast majority of marketing strategies seem to be about Millennials these days, many brands may not be capitalizing enough on the still-substantial baby boomer marketing. A recent report by the National Venture . . . CONTINUE READING
Video marketing: Predictions of upgraded marketing promos for 2018
It’s no secret video marketing has become a hugely effective tool for imparting marketing messages in creative and compelling ways. In fact, it’s become so huge it’s expected to make . . . CONTINUE READING
Santa’s workshop: 11 ways to nail, paint and finish your holiday emails
Looking for an effective and low-cost way to boost your holiday sales? You might consider creating and launching a holiday email marketing campaign to drive in more phone calls from . . . CONTINUE READING
2018 Marketing Trends: What’s on deck for content marketing
The world of content marketing is continually presenting new opportunities to marketers, and it shows no signs of slowing down as we segue into 2018. Here are the 2018 marketing . . . CONTINUE READING
Hungry eyes: Timing your social media posts for maximum exposure
If you’re off and running with your social media marketing campaign, congratulations! Social media can be a highly effective tool for promoting your brand, and it often produces an excellent . . . CONTINUE READING
Update: Ad blocking still crushing online advertising
Advertisers and publishers worldwide continue to seek answers to the thorn in their side that is ad blocking. As consumers grew increasingly wary of overly intrusive and/or promotional ad content on their . . . CONTINUE READING
Facebook and call marketing: A revenue-driving team
Contrary to what teenagers might have you believe, Facebook remains the most popular social media platform in the world and is now used by nearly 23 percent of the world’s . . . CONTINUE READING
Omniscient omni channel marketing: Finding customers where they live
Envision a scenario in which a customer sees your product in a TV ad and stops by your website to research its attributes. The next day one of your ads . . . CONTINUE READING
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