About routing: How to direct calls strategically
Back in the day, being able to forward an incoming call to anyone in your office was considered cutting-edge technology. Now technology has advanced to where call-routing software like Dial800’s . . . CONTINUE READING
CPM no more: Luxury customers respond to different digital campaigns
While customers seeking luxury goods are increasingly being targeted via digital ads, many vendors are finding they must tweak traditional strategies to effectively reach those audiences. In many cases broad . . . CONTINUE READING
Segment of your imagination: 7 ways to fine tune your audiences
Marketing segmentation is the name of the game these days when it comes to putting your advertising dollar where it’s likely to produce the best ROI. Back in the . . . CONTINUE READING
Dial800 Chosen for 100 Best Places to Work in Los Angeles
Rankings Will Be Revealed at Los Angeles Business Journal Event August 16 LOS ANGELES, CA–(Marketwired – Jul 5, 2016) – Dial800 has been named to the Los Angeles Business Journal’s 100 Best . . . CONTINUE READING
How are you exceptional? 6 tips for creating a great value proposition
Creating a statement for your website that clearly explains why a customer should buy from you can be harder than it sounds. An effective customer value proposition (also known as . . . CONTINUE READING
Mythbusters: Banishing the rumors about pay per call
Still a skeptic about the value of call tracking as part of a PPC campaign? We’re not surprised. A number of myths still plague the PPC marketplace, probably because . . . CONTINUE READING
Demystifying demographics: 11 ways to identify your audience
Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools . . . CONTINUE READING
On the change gang: Helping employees adjust to upheaval
It’s a cliché but it’s also true: Change is difficult. In fact, it’s so challenging for businesses that one Harvard Business Review report places the failure rate of all large-scale . . . CONTINUE READING
Chicago bound? Annual IRCE to give tips on 130 industry topics
This year’s Internet Retailer Conference & Exhibition (IRCE) is shaping up to be a great learning opportunity for clients of Dial800, offering 130 learning sessions and some 200 speakers, 600 . . . CONTINUE READING
Star Wars 101: Do or not do for relationship building (there is no try)
If you’re a “Star Wars” fan (or if you haven’t been living under a rock for the past four decades) you understand something of how the Force can get into . . . CONTINUE READING
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