Know your customer: How tracking systems add value to every call
Because of its excellent track record when it comes to conversions and ROI, an increasing number of small businesses are recognizing the value of inbound marketing. The method of attracting . . . CONTINUE READING
Abracadabra! Transforming incoming calls to revenues
Marketing campaigns that drive incoming calls to your business are proving an effective mix of traditional and digital marketing these days. The numbers back that up. Due to the raging . . . CONTINUE READING
Show me the money: How call tracking can inform digital attribution
If you’re seeing success with your digital marketing, you’re part of a trend. U.S. spending in that segment is slated to hit $83 billion this year, a nearly 16 percent . . . CONTINUE READING
Measuring treasure: Optimizing your business metrics through tech tools
If your company isn’t using the technology tools at its disposal for measuring business metrics, it may be falling behind its better-informed competition. The growth of the IoT means the . . . CONTINUE READING
Caller data is a goldmine: Start panning now to beat the rush
Remember the days when you never knew who was on the other end of a phone call? Flash forward to the advantages available to today’s marketer. Now, sophisticated analytics can . . . CONTINUE READING
Movement toward monetizing: Your archived data should be lightning quick to find
In today’s data-rich environment, organizations that don’t leverage both current and archived data sources could well be missing opportunities for growth. The data gleaned from your call forward and call . . . CONTINUE READING
Ring it on: Phones vital to digital transformation of insurance industry
The key phrase in the insurance industry these days is “digital transformation.” Many companies are working like mad to install new technology that will allow them to personalize customer offerings . . . CONTINUE READING
Dynamite DNI: How a line of code can blast open conversions
Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING
Best call-routing infrastructure allows multiple options
A couple of decades ago, the technology surrounding Dial800’s AccuRoute® call-routing system might have been hard to fathom for those outside the IT industry. The call-routing engines of old were originally . . . CONTINUE READING
Dial800 Q&A with SOMOS
Friday, 08/19/2016 Dial800’s Chris Lowe, Sr. Director of Telecom and Technology, met with SOMOs, the Toll Free industry’s management and administrative platform last week for a one-on-one interview. Their discussion . . . CONTINUE READING
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