Gut check: 7 PPC metrics to review on schedule
One complication of working in the age of big data is winnowing down the vast expanse of available information to the data that directly applies to your specific marketing strategy. That’s . . . CONTINUE READING
Two peas, meet pod: How call tracking can help your sales planning
Once you really see the advantages of driving incoming calls via your pay-per-call campaign — in particular, the conversions they produce — you’ll surely want to integrate that campaign into . . . CONTINUE READING
Goal setting 2017: Big and small objectives work best in tandem
It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and . . . CONTINUE READING
Dynamite DNI: How a line of code can blast open conversions
Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing . . . CONTINUE READING
Going omnichannel: How a PPC campaign rounds out your strategy
If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and . . . CONTINUE READING
Dial800 Q&A with SOMOS
Friday, 08/19/2016 Dial800’s Chris Lowe, Sr. Director of Telecom and Technology, met with SOMOs, the Toll Free industry’s management and administrative platform last week for a one-on-one interview. Their discussion . . . CONTINUE READING
Online loot: Finding followers’ funds
Most businesses are sold on social media for the purposes of branding and building customer trust, but justifying social media ROI can be challenging because of the sometimes tenuous link . . . CONTINUE READING
Demystifying demographics: 11 ways to identify your audience
Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools . . . CONTINUE READING
Ballot bonanza: What if presidential campaigns used PPC?
As the primaries approach, some behind-the-scenes campaign maneuvering has become more watchable than the debates. That’s because few elements of presidential campaigns are left to chance anymore. Sophisticated, data-driven strategies . . . CONTINUE READING
PPC data: Which metrics will your number-crunchers value?
The results of your PPC campaign are rolling in, complete with a full set of metrics that can help you determine how your strategy is working. It’s all valuable, but . . . CONTINUE READING