Category: Resources

6 ways to judge your email campaign

Measurement mantra: 6 ways to judge your email campaign

If you’re late to the game in establishing an email marketing program, here are a few answers to your questions. Yes, it’s still important for your business to have an . . . CONTINUE READING

Luxury customers respond to different digital campaigns

CPM no more: Luxury customers respond to different digital campaigns

While customers seeking luxury goods are increasingly being targeted via digital ads, many vendors are finding they must tweak traditional strategies to effectively reach those audiences. In many cases broad . . . CONTINUE READING

Segment of your imagination

Segment of your imagination: 7 ways to fine tune your audiences

  Marketing segmentation is the name of the game these days when it comes to putting your advertising dollar where it’s likely to produce the best ROI. Back in the . . . CONTINUE READING

Dial800 Chosen for 100 Best Places to Work in Los Angeles

Dial800 Chosen for 100 Best Places to Work in Los Angeles

Rankings Will Be Revealed at Los Angeles Business Journal Event August 16 LOS ANGELES, CA–(Marketwired – Jul 5, 2016) – Dial800 has been named to the Los Angeles Business Journal’s 100 Best . . . CONTINUE READING

creating a great value proposition

How are you exceptional? 6 tips for creating a great value proposition

Creating a statement for your website that clearly explains why a customer should buy from you can be harder than it sounds. An effective customer value proposition (also known as . . . CONTINUE READING

Online loot

Online loot: Finding followers’ funds

Most businesses are sold on social media for the purposes of branding and building customer trust, but justifying social media ROI can be challenging because of the sometimes tenuous link . . . CONTINUE READING

Banishing the rumors about pay per call

Mythbusters: Banishing the rumors about pay per call

  Still a skeptic about the value of call tracking as part of a PPC campaign? We’re not surprised. A number of myths still plague the PPC marketplace, probably because . . . CONTINUE READING

Legaltech West Coast

Legaltech West Coast – June 13-14, 2016

Dial800 is headed to Legaltech® today!  Mike Mezzanotte, Dial800’s Vice President of Business Development will be attending the event.  We look forward to seeing you there.

International Franchise Expo

International Franchise Expo June 16-18, 2016

Join Dial800 at the International Franchise Expo, the largest Franchise expo in the country. Dial800 provides the Franchise industry with highly memorable 800 numbers, intelligent call tracking, routing, and analytics customized . . . CONTINUE READING

Demystifying demographics

Demystifying demographics: 11 ways to identify your audience

Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools . . . CONTINUE READING