Measurement mantra: 6 ways to judge your email campaign
If you’re late to the game in establishing an email marketing program, here are a few answers to your questions. Yes, it’s still important for your business to have an . . . CONTINUE READING
CPM no more: Luxury customers respond to different digital campaigns
While customers seeking luxury goods are increasingly being targeted via digital ads, many vendors are finding they must tweak traditional strategies to effectively reach those audiences. In many cases broad . . . CONTINUE READING
Segment of your imagination: 7 ways to fine tune your audiences
Marketing segmentation is the name of the game these days when it comes to putting your advertising dollar where it’s likely to produce the best ROI. Back in the . . . CONTINUE READING
Dial800 Chosen for 100 Best Places to Work in Los Angeles
Rankings Will Be Revealed at Los Angeles Business Journal Event August 16 LOS ANGELES, CA–(Marketwired – Jul 5, 2016) – Dial800 has been named to the Los Angeles Business Journal’s 100 Best . . . CONTINUE READING
How are you exceptional? 6 tips for creating a great value proposition
Creating a statement for your website that clearly explains why a customer should buy from you can be harder than it sounds. An effective customer value proposition (also known as . . . CONTINUE READING
Online loot: Finding followers’ funds
Most businesses are sold on social media for the purposes of branding and building customer trust, but justifying social media ROI can be challenging because of the sometimes tenuous link . . . CONTINUE READING
Mythbusters: Banishing the rumors about pay per call
Still a skeptic about the value of call tracking as part of a PPC campaign? We’re not surprised. A number of myths still plague the PPC marketplace, probably because . . . CONTINUE READING
Legaltech West Coast – June 13-14, 2016
Dial800 is headed to Legaltech® today! Mike Mezzanotte, Dial800’s Vice President of Business Development will be attending the event. We look forward to seeing you there.
International Franchise Expo June 16-18, 2016
Join Dial800 at the International Franchise Expo, the largest Franchise expo in the country. Dial800 provides the Franchise industry with highly memorable 800 numbers, intelligent call tracking, routing, and analytics customized . . . CONTINUE READING
Demystifying demographics: 11 ways to identify your audience
Back in the day, identifying your customer base when starting a business meant old-fashioned market research and a good amount of guesswork. Enter the 21st century, when sophisticated digital tools . . . CONTINUE READING