Dial800 Q&A with SOMOS
Friday, 08/19/2016 Dial800’s Chris Lowe, Sr. Director of Telecom and Technology, met with SOMOs, the Toll Free industry’s management and administrative platform last week for a one-on-one interview. Their discussion . . . CONTINUE READING
Measurement mantra: 6 ways to judge your email campaign
If you’re late to the game in establishing an email marketing program, here are a few answers to your questions. Yes, it’s still important for your business to have an . . . CONTINUE READING
Segment of your imagination: 7 ways to fine tune your audiences
Marketing segmentation is the name of the game these days when it comes to putting your advertising dollar where it’s likely to produce the best ROI. Back in the . . . CONTINUE READING
Call us, maybe: Ways to maximize your website contact page
When you designed your website, chances are you didn’t give enough thought to the design of your contact page. In fact, it should be the clearest, most easily accessible and visually . . . CONTINUE READING
5 ways to maximize toll-free numbers in radio ads
So you’ve picked a meaningful, memorable toll-free number and you’re enthused about leveraging that into a catchy radio ad — especially now that you can use call-tracking metrics to monitor campaign . . . CONTINUE READING
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