Gut check: 7 PPC metrics to review on schedule
One complication of working in the age of big data is winnowing down the vast expanse of available information to the data that directly applies to your specific marketing strategy. That’s . . . CONTINUE READING
Show me the money: How call tracking can inform digital attribution
If you’re seeing success with your digital marketing, you’re part of a trend. U.S. spending in that segment is slated to hit $83 billion this year, a nearly 16 percent . . . CONTINUE READING
Measuring treasure: Optimizing your business metrics through tech tools
If your company isn’t using the technology tools at its disposal for measuring business metrics, it may be falling behind its better-informed competition. The growth of the IoT means the . . . CONTINUE READING
Employee giving made easier: 8 tips for success
If you’re an employer trying to increase charitable giving in your workplace, several strategies may apply — from optimizing generational differences to gamifying the giving process. A significant $4 billion . . . CONTINUE READING
Live wires: How incoming calls can drive sales
Sure, your smartphone assistant Siri can come in handy with her real-time directions, immediate answers to questions and ability to remind us of important daily events. But it’s difficult to envision . . . CONTINUE READING
Experts: Fight for ownership of your first-party data
Now that customer data has become so incredibly useful in fine-tuning marketing campaigns and controlling ROI, some agencies and their clients are struggling to define who, exactly, owns that information. . . . CONTINUE READING
Video with a vim: Creative online footage catapults conversions
Given the world’s appetite for brief, intriguing, easy-to-digest entertainment via mobile, it’s no surprise video marketing is growing exponentially. Even small businesses can no longer afford to ignore the . . . CONTINUE READING
Call Delivery Systems team to exchange ideas at Pacific Telecommunications Conference
A team from Dial800 subsidiary firm Call Delivery Systems will head to Honolulu, Jan. 15-18 to network with peers and discuss the latest and greatest innovations in telecommunications. The annual . . . CONTINUE READING
Dial800 to hit first big conference of 2017: Affiliate Summit West
Set to network with some 6,000 other attendees at the sold-out Affiliate Summit West in Las Vegas from Jan. 15-17 are Dial 800’s VP-Business Development Mike Mezzanotte and Director of . . . CONTINUE READING
Programmatic ad spend: It’s time to turn it up
This year programmatic methodology took off like a rocket in U.S. radio, generating $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will . . . CONTINUE READING
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