The impact of a local approach on consumer behavior
As any marketing professional will tell you, customer perception is extremely important to a company’s brand, profitability and growth potential. From the smallest mom-and-pop to the largest national retailer, businesses . . . CONTINUE READING
Assessing Data to Provide Better Overall Customer Service
Customer service is a core component of almost every successful business model, whether or not an organization is in a service-oriented industry. But as consumer preferences continue to evolve, companies . . . CONTINUE READING
How to create an ‘authentic’ and trustworthy brand
The internet and social media have provided businesses of all sizes with direct channels of communication to consumers across the world, revolutionizing how companies market their goods and services, develop . . . CONTINUE READING
Fundraisers’ friend: Vanity numbers, nonprofits pair well
Planning a fundraising campaign for your charitable organization? Getting yourself a memorable toll-free number may well be the place to start. Because of their recall value, vanity and other easy-to-remember . . . CONTINUE READING
Santa’s workshop: 11 ways to nail, paint and finish your holiday emails
Looking for an effective and low-cost way to boost your holiday sales? You might consider creating and launching a holiday email marketing campaign to drive in more phone calls from . . . CONTINUE READING
Omnichannel strategy? Call marketing works across venues
Digital marketing has made enormous gains in helping businesses reach wider audiences. But that doesn’t mean digital is the end-all be-all in finding every potential customer of every demographic. After . . . CONTINUE READING
Seven-Time Honoree: Dial800 Sales Growth Lauded Once More on Inc. 5000
LOS ANGELES (PRWEB) AUGUST 24, 2017 For the seventh consecutive year, direct-marketing leader Dial800 is being honored as a mover and shaker on the Inc. 5000 list of America’s Fastest-Growing Companies. . . . CONTINUE READING
Omniscient omni channel marketing: Finding customers where they live
Envision a scenario in which a customer sees your product in a TV ad and stops by your website to research its attributes. The next day one of your ads . . . CONTINUE READING
Dial800 to meet and greet partners at next Affiliate Summit
Dial800 representatives will be among some 5,500 digital marketers from more than 70 countries learning about industry trends at Affiliate Summit East 2017, scheduled for July 30 through Aug. 1 in . . . CONTINUE READING
Online and offline marketing: A perfect pairing for maximum ROI
With all the hype surrounding digital media and social media these days, businesses may be tempted to put all their eggs in one basket when it comes to maximum ROI . . . CONTINUE READING
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