Hear about the importance of memorable toll free numbers to generate response by direct marketing authority Dawn DuMont-Perdew. Listen to why she only advertises using repeater (memorable) toll free numbers.
Watch here:
The reason why memorable toll free numbers are so effective has to do with how the average consumer’s short-term memory works. People can typically recall only three to four chunks of information, so numbers with certain patterns are easier to remember and deliver significantly more response. For example, a number that ends in a date such as (800) 940-1987 is easier to recall or a number that repeats digits such as (800) 255-1515 sticks in the memory bank with greater ease based upon this principle.
You can learn more about how Dumont-Perdew has partnered with Dial800 to generate response for the Nescafe Dolce Gusto omnichannel campaign here:
http://www.responsemagazine.com/direct-response-marketing/guest-opinion-what-are-your-numbers-brewing-8102
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