Myth Busters

Debunking 8 fallacies about 1-800 business numbers

If your business has yet to choose a toll free 1-800 or vanity number, you may well have fallen subject to one of the myths about the industry. Expensive, difficult to install and/or a questionable investment? Not at all.

Here are some counter-arguments to your possible objections.

Myth 1: They’re expensive

In reality, vanity numbers are at a near-historic low, according to an industry review on And the increased calls alone are worth the price. “A toll-free number is no longer an expensive luxury for large businesses; it’s now an inexpensive necessity for small businesses,” says Joel Holland on

Myth 2: Consumers don’t need toll-free numbers anymore

In fact, just a few years ago 59 percent of American households still had landlines, reported the National Center for Health Statistics, and still have calling plans that incur long-distance costs. But even without landlines and calling costs, 1-800 toll free numbers are more memorable for customers and help increase calls to your business – in fact, our memorable 800 numbers generate 25% or more phone calls compared to random numbers!

Myth 3: Vanity numbers aren’t worth the investment

Among other benefits they lend credibility, authority, and stability to your brand by giving the appearance of a national presence. They promote word-of-mouth marketing and establish trust by letting customers know you wish to hear from them. And they’re easy to incorporate into marketing efforts like pay-per-call campaigns.

Myth 4: Email and text have made calling obsolete

In fact, 51 percent of U.S. adults prefer phone calls to texts, says a Pew Research Center survey, which notes 83 percent of U.S. adults own a mobile phone. Some conversations are easier to have over the phone, especially when discussing complicated details or comparing options, so phone calls will never become obsolete.

Myth 5: You don’t need a toll-free number because you’re focusing on driving traffic to your website

But that doesn’t mean you won’t need an easy-to-remember vanity number for other forms of advertising, and Pew reports 7 percent of Americans still don’t use the Internet at all. “The most tangible and measurable benefit of a great vanity number is an increased response rate to all advertising,” says Bill Quimby in his book “Phone Numbers That Make Money.” “If you do any significant amount of advertising, a good number can easily increase your response rate by typically 12 to 42 percent, and sometimes more.”

Myth 6: The most relevant toll-free numbers are already taken

Not true: While some firms have had to move to less-popular number prefixes, Dial800 has more than fifty-thousand 1-800 numbers from which to choose. And businesses nationwide can share the same toll-free numbers if they’re not competing in the same geographical area.

Myth 7: Changing your number will be a huge project

No changes will be needed to your existing phone systems or numbers; all features or options work exactly the same as if the caller had dialed the local number directly.

Myth 8: Toll-free numbers are only for major corporations

In fact, they’re a great option for small businesses because they’re so affordable and memorable. “The small individual has just as much opportunity as a big company to get a good number,” notes Quimby. “If you are creative and understand marketing, you should definitely see what possibilities there are in your area.”

Ready to get a toll free phone number for your business? Dial800’s online database of over 500,000 numbers has options for toll free numbers, local numbers, vanity numbers, premium numbers, and more!

Search Business Phone Numbers