News & Events

Unsurprisingly, some 70 percent of small to medium sized businesses in the U.S. plan to increase their digital marketing budgets this year. The most savvy are also working to coordinate their online and offline campaigns, cherry-picking the best benefits of both. That’s smart thinking, since today’s consumer often interacts with a variety of media on any given […]

While many marketing departments are working with expanded budgets these days, they’re also under pressure to show the ROI of their call marketing plans. The problem is that with many venues, channels and techniques, coming up with such numbers and dollar figures can be a daunting task. “The unfortunate truth is that many expenditures are […]

Dial800 representatives will be among some 5,500 digital marketers from more than 70 countries learning about industry trends at Affiliate Summit East 2017, scheduled for July 30 through Aug. 1 in New York. Because Dial800’s business model is based on online and offline ads that drive phone calls for clients, its attendees will focus on meeting […]

If your customers are likely to find you by searching for your type of business via mobile, you should be optimizing call marketing. The same applies if customers frequently call you to seek information, and you wish to remove all barriers from that process. There’s never been a better time to take advantage of the […]

Because of its excellent track record when it comes to conversions and ROI, an increasing number of small businesses are recognizing the value of inbound marketing. The method of attracting interested customers through unpaid strategies such as content marketing, social media marketing and SEO is increasingly preferred to outbound marketing, which relies more on traditional […]

Marketing campaigns that drive incoming calls to your business are proving an effective mix of traditional and digital marketing these days. The numbers back that up. Due to the raging popularity of smartphones across the globe, Google recently determined that 70 percent of mobile phone users have used click-to-call features in ads to immediately contact […]

With all the hype surrounding digital media and social media these days, businesses may be tempted to put all their eggs in one basket when it comes to maximum ROI for their marketing dollar. That may sound like an easy fix. But the truth is, different customers prefer different online and offline channels at certain […]

One complication of working in the age of big data is winnowing down the vast expanse of available information to the data that directly applies to your specific marketing strategy. That’s particularly true in the pay-per-call industry where the variety of call center metrics available through advanced technology and more old-school methods can be somewhat overwhelming. […]

If you’re seeing success with your digital marketing, you’re part of a trend. U.S. spending in that segment is slated to hit $83 billion this year, a nearly 16 percent jump from 2016. But reaping the benefits of the digital world (and digital attribution strategies) doesn’t mean you can’t use offline marketing strategies in conjunction. […]

If your company isn’t using the technology tools at its disposal for measuring business metrics, it may be falling behind its better-informed competition. The growth of the IoT means the data is out there, but it’s first come, first served when it comes to using it effectively. “Companies have access to a growing torrent of […]