News & Events

Why do today’s companies spend so much on branding? Because when done correctly, it paints a very deliberate picture in consumers’ minds about what your company represents. Skillful branding can create an emotional connection between your products and customers that truly pays off: Recent research found B2B brands that emotionally connect with their buyers have twice the […]

Unsurprisingly, some 70 percent of small- to medium-sized businesses in the U.S. plan to increase their digital marketing budgets this year. The most savvy are also working to coordinate their online and offline campaigns, cherry-picking the best benefits of both. That’s smart thinking, since today’s consumer often interacts with a variety of media on any […]

As today’s consumers continue to be bombarded with promotional messages from multiple channels, savvy businesses are stepping up with messages that cut through the clutter. Email has become a powerful conduit for such methodology. As the average email user worldwide sends and receives 225 messages each day, the smartest marketers are using all the data-gathering tools […]

Specialists from Dial800 will be exhibiting at the Mass Torts Made Perfect (MTMP) conference April 26-28 in Las Vegas, Nevada – at Foyer booth #2. The legal segment has become a top target market for the phone-oriented firms, largely because its marketing goals often jibe perfectly with pay-per-call and other phone-based campaigns. Memorable vanity numbers […]

Remember the days when you never knew who was on the other end of a phone call? Flash forward to the advantages available to today’s marketer. Now, sophisticated analytics can use multiple info sources to give you intelligence on everything from a customer’s income to his credit scores, home ownership, education level, purchasing power, social […]

This year’s Response Expo convention is expected to be a real knockout, and specialists from Dial800 will be there to take part. In honor of keynote speaker Sugar Ray Leonard, the company will sponsor a boxing-themed exhibitor’s booth in addition to sponsoring the event’s official golf tournament. The annual convention is slated to take place […]

If your business relies heavily on incoming phone calls, Google ads that incorporate free call extensions can be a hugely effective tool for driving and tracking engagement. As indicated by their name, ad extensions “extend” extra information about your ad, making it easier for customers to engage with you and improving your ad’s visibility via […]

  Some may be surprised to learn that in our high-tech, web-obsessed world, call marketing campaigns remain one of the most effective ways to target customers and generate sales. The average incoming phone call converts 10 times faster than a web lead, largely because your customer is already present and has already shown interest in your […]

Once you really see the advantages of driving incoming calls via your pay-per-call campaign — in particular, the conversions they produce — you’ll surely want to integrate that campaign into your company’s overall plan for increasing your sales. Understanding exactly where your leads are coming from, how they’re moving down your sales funnel, and how […]

In today’s data-rich environment, organizations that don’t leverage both current and archived data sources could well be missing opportunities for growth. The data gleaned from your call forward and call recording software should be no different. To use it to its best advantage, you’ll want to ensure your archived info is readily available whenever needed […]