News & Events

If you’re an employer trying to increase charitable giving in your workplace, several strategies may apply — from optimizing generational differences to gamifying the giving process. A significant $4 billion in charitable donations are raised through the U.S. workplace each year, according to workplace giving advocacy group America’s Charities. And such giving is clearly important […]

Dial800 CEO James Diorio will meet with existing and potential partners when he travels to the Eighth Annual Traffic & Conversion Summit in San Diego March 10-12.  At the same time attendee Megan Andersen, the company’s digital marketing manager, will absorb cutting-edge digital conversion strategies “I enjoyed and got a lot from this conference last year, […]

Sure, your smartphone assistant Siri can come in handy with her real-time directions, immediate answers to questions and ability to remind us of important daily events. But it’s difficult to envision a scenario in which she’s engaging enough to convince us to buy a certain product or service. As legendary advertising man William Bernbach once said, […]

Now that customer data has become so incredibly useful in fine-tuning marketing campaigns and controlling ROI, some agencies and their clients are struggling to define who, exactly, owns that information. A recent survey determined 81 percent of global marketers find data important to their goals, while 59 percent consider it critical. As optimization of such […]

The Dial800 Business Development team will be reviewing the latest industry news and trends this spring at LeadsCon West, while also sharing Dial800’s newest offering – The Leads Marketplace with new and existing partners.   Set for March 20-22 at the Paris Las Vegas hotel, this year’s LeadsCon should draw about 3,000 attendees who will […]

  Given the world’s appetite for brief, intriguing, easy-to-digest entertainment via mobile, it’s no surprise video marketing is growing exponentially. Even small businesses can no longer afford to ignore the trend. Cisco predicts Internet video traffic will quadruple between 2015 and 2020, with total business and consumer videos combined slated to represent 79 percent of […]

Dial800 VP of Business Development Mike Mezzanotte plans to mingle with 700 or so other industry players at the ERA Great Ideas Summit scheduled this year for San Juan, Puerto Rico, Feb. 27 to March 1. The 14-year-old conference attracts direct response marketing professionals from across the world, with 44 percent typically hailing from outside […]

The entire Business Development team from Dial 800 will knock elbows Feb. 6-7 at the second annual Contact 2017, a San Francisco conference centering around the call marketing ecosystem and geared toward specialists in financial services, healthcare, home services, professional services and travel. Attendees will network with some 700 marketers, entrepreneurs and technology leaders from […]

If you’re an architect, property manager, home security specialist or home services contractor, marketing strategy may not be your top priority. At the same time, your business is likely to sustain only minimal growth if you rely completely on word-of-mouth advertising for your next gig. You’re investing in your future if you take steps to […]

As marketing technology continues to rapidly evolve, so must marketers stay on top of the trends to keep up with their competition. That’s especially true for those whose work involves tracking calls and evaluating the related data, as a number of influencers are boosting the sophistication, effectiveness and variety of tools used for such functions. […]