News & Events

The key phrase in the insurance industry these days is “digital transformation.” Many companies are working like mad to install new technology that will allow them to personalize customer offerings and conduct interactions through multiple communications channels. They’re responding to customers (especially millennials) who are increasingly demanding easier transactions and customization aligning with their individual […]

A team from Dial800 subsidiary firm Call Delivery Systems will head to Honolulu, Jan. 15-18 to network with peers and discuss the latest and greatest innovations in telecommunications. The annual Pacific Telecommunications Conference sponsored by international nonprofit the Pacific Telecommunications Council attracts some 2,000 attendees each year from across the globe, primarily service providers and […]

Set to network with some 6,000 other attendees at the sold-out Affiliate Summit West in Las Vegas from Jan. 15-17 are Dial 800’s VP-Business Development Mike Mezzanotte and Director of Business Development Bob Emond.  Successful partnerships have been an integral part of Dial800’s rapid growth, with Affiliate Summit as a traditional event to connect with […]

This year programmatic methodology took off like a rocket in U.S. radio, generating  $187.5 million or 1 percent of all industry revenue. Next year, researcher IDC predicts, such revenues will reach $663 million, ultimately ramping up to $4 billion (about 20 percent of all radio advertising sales) in 2020. Programmatic, one of the fastest-growing segments […]

While more and more marketers are experimenting with the use of video ads on desktop and mobile, recent research by Nielsen shows traditional TV remains the top source for video consumption in the U.S. The average U.S. resident 18 or older spent 4 hours and 9 minutes watching live TV each day of Q2 2016, […]

The internet is rife with stories about small errors that turned into huge mistakes for businesses and other organizations. In some of the most memorable, NASA’s $125 million Mars orbiter was lost in space in 1999 because engineers at Lockheed Martin used English measurements in the design process, while NASA used metric. A record label […]

It’s budget season, the time of year when business owners consider how high to set their sights on improvements over the coming year. Should they aim for the stars and risk uncertainty and discouragement, or play it safe with easy-to-achieve standards that make staff members feel warm and fuzzy? Experts advise they do both. In general, […]

Think of dynamic number insertion as that strategically placed explosive needed to break open the floodgates of information about those calling your business. DNI is an important tool, since failing to track the business you draw from phone calls means you could be missing out on important intelligence about your audiences. And such information can […]

If you’re a savvy marketer, you’re probably already closely tracking your sales funnel as it relates to email and website campaigns. But if you’re not including a pay-per-call element (and the corresponding analytics) in your comprehensive strategy, you could be missing out on major revenues. PPC campaigns are notorious for their positive ROI, and they […]

We are headed to New York City for the Winter Bash. Meet up with Dial800’s Mike Mezzanotte, VP Business Development and Bob Emond, Director Business Development at this sponsored event in Midtown for exclusive networking with the best in the industry. This East Coast networking event is sure to please in the city that never sleeps. Contact […]