Pay per call: Making sure your ROI is A-OK
It’s nothing new. The methodology of pay per call marketing has been around for years in print, TV and radio. But now skyrocketing mobile-phone use, along with technology that can . . . CONTINUE READING
Blarney! Luck of the Irish can’t counter bad data
Faith and begorrah — don’t tell us you’re still relying on guesswork and intuition for your B2B marketing strategy. Even the luck of the Irish can’t help you if you don’t . . . CONTINUE READING
Dial800 set to network at LeadsCon West
Staffers from Dial800 will once again participate in LeadsConWest, the annual Las Vegas-based convention for professionals across the U.S. working in vertical media and direct response marketing. This year’s event . . . CONTINUE READING
PPC harvest: How to leverage those incoming calls
You’re staging a successful pay-per-call campaign that’s harvesting great qualified leads in the form of incoming calls. Or perhaps you’re in the process of teaching customer-service personnel to convert incoming . . . CONTINUE READING
Call us, maybe: Ways to maximize your website contact page
When you designed your website, chances are you didn’t give enough thought to the design of your contact page. In fact, it should be the clearest, most easily accessible and visually . . . CONTINUE READING
Who’s Calling? How to track calls back to your marketing campaigns
Do you ever feel like you’re stuck in a routine that’s just not working? Perhaps you need a change but you’re not quite sure what it is? While people are . . . CONTINUE READING
5 ways to maximize toll-free numbers in radio ads
So you’ve picked a meaningful, memorable toll-free number and you’re enthused about leveraging that into a catchy radio ad — especially now that you can use call-tracking metrics to monitor campaign . . . CONTINUE READING
Hold the phone: Maximizing mobile traffic to your website
Mobile customers. They’re out there in droves, and you want them looking for your business. Google searches on mobile devices surpassed those on desktops last summer, Google reports. And that’s . . . CONTINUE READING
Great Ideas Summit, where DR dreams come true
Dial800 will be networking Feb. 22–24 at the Great Ideas Summit in Orlando, Florida, a 13-year-old conference expected to draw the movers and shakers in direct-response (DR) marketing. The event . . . CONTINUE READING
Finding memorable vanity numbers that stick
Think about the ads that have stuck with you through the years, sometimes replaying in your head for no apparent reason. Chances are, at least some feature 1-800 numbers that . . . CONTINUE READING
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