Who’s Calling? How to track calls back to your marketing campaigns
Do you ever feel like you’re stuck in a routine that’s just not working? Perhaps you need a change but you’re not quite sure what it is? While people are . . . CONTINUE READING
5 ways to maximize toll-free numbers in radio ads
So you’ve picked a meaningful, memorable toll-free number and you’re enthused about leveraging that into a catchy radio ad — especially now that you can use call-tracking metrics to monitor campaign . . . CONTINUE READING
How Memorable Toll Free Numbers Can Assist Lead Gen
As a lead marketer, it is your job to appeal to your customers in every way possible. With a memorable toll free number, your customers will not only view your . . . CONTINUE READING
One Simple Trick to Increase Inbound Response
We’ve all heard it before: “one simple trick…” Do they really exist? If you’re a direct marketer, the answer is simple: yes. There is one simple trick to increase your . . . CONTINUE READING
For Whom The Bell Never Tolls
Dial800’s success is founded in memorable numbers and remarkable response By Ian P. Murphy. Dial800 launched in 1989 as a service bureau to provide businesses with toll-free numbers after industry . . . CONTINUE READING
Men’s Health Magazine: 5 Ways to Remember a Phone Number
Step 1: Repeat. Ask the person to slowly repeat the number. This gives your brain time to split the digits into manageable chunks and begin making connections with numbers that . . . CONTINUE READING
The Right Numbers Increase Profitability
It is commonly understood that toll-free numbers that start with an 800-prefix, versus other prefix alternatives such as an 888, 877 or 866 give marketers an advantage, but just how . . . CONTINUE READING
Numeric 800 Numbers Drive Better Response: Case Study I
Situation Direct response marketers are interested in optimizing their campaigns. This study answers the question: Do memorable toll-free numbers increase consumer response to short form direct response advertising? Definitions Memorable toll-free numbers, . . . CONTINUE READING
Toll-Free Misprint Wreaks Havoc On Charitable Intentions
Further evidence that the term “toll-free number” and the prefix 800 are synonymous in the minds of many comes from this story out of Cincinnati. As WCPO Channel 9 reports, . . . CONTINUE READING
A/B Split Test: Memorable 800 Number vs. Non Memorable
How would you like to see your short-form direct marketing results potentially increase by as much as 40, 50, 60 percent or more? The key may very well lie . . . CONTINUE READING
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